THE PLATFORM
BAUL is a platform for exclusive experiences that connects brands with a multicultural audience in the United States through private fashion, luxury, wellness, and lifestyle events. We create strategically curated spaces where brands generate visibility, positioning, and authentic connections with their ideal audience.
CURATORSHIP
Our mission is to position fashion, art, and lifestyle brands before a select audience that values exclusivity. We don't just display pieces; we design strategic scenarios in iconic locations and high-profile events that ensure every brand is seen, recognized, and desired by the right audience.
PURPOSE
We believe that talent knows no borders, but it does need direction. BAUL exists to provide that structure, offering high-level public relations and commercial representation so that the creative vision of our allies transcends continents and becomes a global benchmark for contemporary luxury.
CATHERINE JAIMES
A Colombian fashion curator with a background in industrial engineering, Catherine Jaimes has built her career at the intersection of business and aesthetics. As the founder of BAUL, she uses her structured mindset and fashion sensibility to connect brands from Latin America and Europe with global audiences. Her approach focuses on building authentic relationships and positioning strategies that generate long-term value and growth in highly competitive markets such as the United States.